Are you interested in understanding how employees, customers, business partners, or any group of individuals think? Over the past 10 years I've immersed myself in learning how to understand how others think - and I continue to be fascinated by the research process even today.
Before I got into customer research, I assumed I knew what customers wanted, when developing a new product. However, today I consider myself to be a lot more educated in determining needs, wants, and behaviors.
The most critical learning I had was understanding that nearly every group of individuals consists of subgroups or segments, whose needs, wants, and behaviors differ. By conducting research in understanding what segments you're dealing with, you're able to create products, services, messages, advertisements, etc that these groups can relate with.
So, while you read articles on this blog, you'll notice right away that writing may not be my forte, however research is, and I invite you to join this forum to exchange and improve our knowledge on learning what and how people think.