Customer, Employee, and Partner Research

Sunday, August 27, 2006

Comparing Online Survey Software Solutions

I setout to compare different web based survey software tools. With the growth of the internet, surveying customers, employees, friends or anyone else has become extremely easy. I did a quick review of over 25 online survey software providers and only did a detailed review of the ones I felt are the leaders out there – the ones you should truly consider.


  • Ease of use
  • Survey Creation Features
  • Survey Launch Features
  • Survey Analysis Features
  • Price


The editor’s pick was a recent new comer into this space: was our winner for a number of reasons: 1) We found the solution to be extremely to use. 2) Feature Rich and Appropriate: We loved the features available to create, launch and send surveys. We really liked the way the product is laid out and the wizards in the launch section. 3) A strong analysis set of features that we found to be the best in on line survey software for the price offered. 4) While the advanced package offered us more than what the other competitive packages did, we also loved the Professional edition that offered a number of reporting options along with graphical charting and segmentation analysis tools. is hands down the winner in online web based survey software. Pricing: Reverse sticker shock! When this article was written, SurveyMethods was offering 3 packages. The very basic package is free, the mid tier package is $9 per month, and the high end package is $39 per month. SCORE: 9 out of 10.

OTHER HIGHLY RATED PACKAGES: has been around for a long time. While Zoomerang seems to be the big boy on the block, we struggled with the ease of use. The site seems to be fairly cluttered. Zoomerang does get high marks for simplicity of features though. We also did like the survey library which like had a large number of surveys to copy and modify. The one advantage Zoomerang has is it “rents” respondent lists for companies to send their surveys to. Pricing: $75 per month. SCORE: 7.5 out of 10. We were hesitant about using a software package with the name monkey in it, but we got past that once we started using the application. This is a basic survey application that does the job. I personally think that it is missing a lot of basic features such as spell check. Yes you read that correctly. No spell check means that if you’re like me, unless you’re going to us Microsoft Word that underlines all mis-spelled words in red as you type, you’re going to have a lot of spelling issues. On the ease-of-use scale, we ranked as middle of the line. Pricing : $19 per month. SCORE: 6 out of 10. was currently purchased by Austin Ventures along with Perseus. Like all the survey solutions it does a decent job of letting users create, launch, and analyze surveys. The bottom line with WebSurveyor, is that we like some of the detailed features, but we found it way to cumbersome to use when designing questions. Also we found the pricing to be ridiculously high. Pricing: When this article was written, was charging $449 for just one survey, $1,495 for a standard yearly account, and $1,995 for a Premium yearly account. Our recommendation is to give it a pass. SCORE: 7 out of 10. This solution seems to offer user features to conduct complex surveys with features like piping, quotas and extraction. We rate this as a very strong solution however it can be overkill for 90% of users. Pricing is at $29 per month for their most basic package, $99 per month for the mid level package, and $249 per month for their high end package. SCORE: 8 out of 10.


At 6:58 AM, Blogger Rosana Hart said...

Thanks! As the webmaster of a site that still gets quite small traffic, I had already had sticker shock when I googled survery forms html and found this entry. Very useful! I was interested that the Ask Database didn't make the cut.

At 10:17 PM, Blogger Johnny Lightning said...

I have used SurveyMonkey for a few years and previously WebSurveyor. SurveyMonkey has another limitation in its reporting function with text responses that makes creating quick reports a time consumming challenge. Websurveyor has nice features but as you'd noted the price seems disproportionate.

At 12:13 PM, Blogger Dover said...

I have used WebSurveyor in the past and the features have always been great. The user interface used to be not as friendly. Recently they changed their name to Vovici and the new release of the software EFM Feedback is much more user firendly. I would suggest checking them out as an option as well.

At 11:05 AM, Blogger GMI Blog Admin said...

What other companies/products were included in your comparison? Could you provide a full list? Was InstantSurvey one of the products?

At 9:05 PM, Blogger Rodrigo said...

Would you recommend any software for remote/rural data collection with the use of PDAs?

At 4:51 AM, Blogger Andrew said...

Part-time MSc student from UK. Looking as feasibility of using online surveys for MSc research. No budget.
~200 healthcare professionals participants from 2 hospitals. Material not sensitive but final result almost certainly would be. Individual answers need to be kept anonymous and secure.
Anyone have any ideas??

At 10:21 AM, Blogger J said...

Rodrigo - if you are still seeking PDA survey software for use in remote locations, check the reviews at:

Check that the software will operate in dis-connected (off-line) mode, as some require a continuous wireless connection.

Disclaimer: I'm a founder of Techneos Systems, and our Entryware mobile survey software is one of the products reviewed at the above site.

At 11:02 PM, Blogger Audio Bookshelf said...

Warning to others we have been using Cvent ( for the past 12 months and not only is the dashboard not user friendly or intuitive, but they are very sneaky at adding in additional costs. We have had out time with them and are moving on, but our wallets are hurting. Thought I should advise.

At 3:36 PM, Blogger Scott said...

At the risk of shameless self promotion, I'd like to throw our hat in the ring. SurveyGizmo online survey tool has all the features listed here as important including piping (question, option and page piping), advanced page jump/skip logic, A/B splits, quoatas, randomization for questions, pages, and random question sampling, survey email invitations, many reports like TURF analysis and Cross-tab.

We have accounts priced at Free, $19 for Personal, $49 for Pro and $159 for Enterprise per month with no contract. We also have a 50% off non-profit discount program. The Pro and Enterprise accounts are more feature reach than just about anyone else. Have a look if your interested.

I hope you find this useful and not just a plug. We love surveys and surveying and just want to spread the word.


At 4:56 PM, Blogger kwiksurveys said...

for those on a budget looking for a FREE survey service, you can use Kwik Surveys this survey tool is free and includes email and report features.

At 6:59 AM, Blogger Nilofer said...

Hi i am MBA student from Uk... working on my dissertation... Wanted to know if u have any idea about Consumer Behaviour towards online grocery shopping. an if u can give me any link to check articles on this topic

At 11:04 PM, Blogger Kyle said...

Excellent review of offerings available. For those looking for acedemic research tools, I created while on leave from my position at a College and have made it available for free to education. While supporting (and using) our own software, we also work with a couple other partners depending on project requirements in our consulting arm. I'd be happy to discuss your options if you contact me through

At 3:00 AM, Blogger TeePee said...

I suggest people take a look at Clicktools!
It has all the important features that are asked for and a few more to boot! I especially like the advance analytics package and the integration it offers with my CRM package (salesforce, not sure what other crm packages it supports). They also offer an 80% discount for not for profits and also has a 30 day trial with online training, which I thought was great, it really gave me the opportunity to test run the package before I decided to sign-up.

At 12:11 PM, Blogger signup said...

What a sleazy trick Does Survey Methods really think smart people don't see through this deception?

At 5:37 AM, Blogger Adi Ben-Ari said...

SurveyCapture at http:\\
is worth a look.
It's got most of the features of the others, at a very reasonable price.
From my experience they provide excellent support.

At 11:06 AM, Blogger Craig Daniels said...


Thanks for your post. I'm searching for what I thought would be simple but apparently is not.

I want to make a simple 10 question, multiple choice self assessment for educators. The purpose is to help them see where they stand "on the road to burn out."

To do this I need to be able to assign a point value to each response for each question. Then I need the service to 'score' each assessment, resulting in a single overall total score for that person. That score indicates how close to burn out they are.

Do you know of any service that can do this and can inform me of the total score achieved by each user (obviously somehow associating that score with something identifying the person, such as their email which I could capture at the start of the self assessment).

Craig Daniels

At 11:14 PM, Blogger MrAdVenture said...

What really amazes me is that you are missing out on a decent opportunity to greatly reduce your advertising costs.

I arrived here,as I am sure many do-from an PPC ad.

When ever I arrive at a site via this method I always try and reduce the cost of my presence by looking for another ad of interest to me.

I will often return to asite 3-4 times before ever making a spending decision,so feel an obligation to reduce costs for the webmaster.

I am sure I am not alone in this state of mind.
Also,when people come here from clicking an ad they are already in a "shopping"frame of mind-to deny them more choices is truly a lost opportunity.

Perhaps you have in the past used AdSense,and drove your customers to competitors,or lost the account?

Whatever the reasons you are not displaying 3rd Party ads I assure you it is a an error not to display some AdSense Alternatives.

Please feel free to ask....
Good Luck and Good Fortune to you and Yours

At 3:54 PM, Blogger Nathaniel said...

I have used Qualtrics and am very impressed with it. You can get a free account at I learned about them from my university who gives out free accoutns to all students. It is easy to use and has all the features discussed in this article. get a free account and try it out.

At 12:02 AM, Blogger marry said...

Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!

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At 8:39 PM, Blogger Ask Your Target Market said...

It's been quite sometime since the original post
I would like to let you know about new exciting option you have now. is new online survey tool which allows you to create online surveys and present them to our built-in consumer panel for rapid responses to your target market research. Define your target market, launch your online survey, have results within hours.

We have developed a solution for creating and deploying market research surveys that cost 95% off traditional industry prices.

At 10:34 PM, Blogger Dissertation Writing service said...

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At 3:30 AM, Blogger Maximilian said...

What do you think of It is a completely free, light and user-friendly alternative for small online surveys. Check it out!

At 11:54 AM, Blogger hedge said...

I use CreateSurvey from

I also love their offline services, put all my hard copies into my database.

At 12:58 AM, Blogger SurveyTool said...

Fine information. Thanks so much, have a good day!

At 3:38 AM, Blogger kwiksurveys said...

This comment has been removed by the author.

At 3:40 AM, Blogger kwiksurveys said...

Gosh, the survey world moves on quickly.
After struggling for sometime to find a free survey tool I eventually stumbled upon this post and the which is a good quality and free survey tool that I have been using for my research


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